Special to theadvocate.com
Local concert promoter Quincy “Que” Quiett is bringing the sometimes-controversial rapper Rick Ross to Baton Rouge. Ross will headline a concert presented by Quiett’s company, Good Life Productions, on Saturday, March 30, at 7 p.m. at the Baton Rouge River Center.
Quiett, a graduate of Southern University, started his career by promoting his own birthday parties at local clubs. These parties led to Quiett acquiring his first club.
“My birthday parties grew to mass numbers,” Quiett said. “The club owners turned it into a bidding war over who would host my birthday party each year. We started packing venues and seeing the massive turnouts.”
Quiett opened his first club at the age of 20. From one club, Quiett parlayed his success into three other clubs. Through learning the business, fostering relationships and a desire to achieve more in the business, he sold his nightclubs and moved into large-scale concerts, and Good Life Productions was born.
“We do concerts, stage plays, R&B, gospel,” Quiett said. “Pretty much anything I see the market wants, we’ll produce. We don’t stick to just one market.”
Born and raised in Baton Rouge, Quiett wants to bring in big-name artists and performers who usually skip Baton Rouge for other markets like New Orleans, Houston, Atlanta or Miami.
“These last years, Good Life Productions has been working hard to get these big-name entertainers and build the market up in our city,” Quiett said. “The talent that we usually would have to travel to go see is coming right here to our city.”
Good Life Productions has hosted several well-known performers and artists in concert, including Erykah Badu, Tyrese, Monica and Rickey Smiley. Quiett has produced both small club concerts and large-scale performances and is not looking to slow down anytime soon.
“We are in the process of starting a record label, Good Life Music & Management,” Quiett said. “We have a few artists, and we will work in promoting them and eventually move into artist development.”
Quiett promises that the upcoming Rick Ross show will be an unforgettable entertainment experience from start to finish with everyone pulling out all the stops.
“We strive for excellence,” Quiett said. “We don’t just throw things together. Anyone who has come out to our shows can tell things are in order, and we are on point.”
Vh1’s “Love & Hip Hop” star Benzino and MAX 94.1 DJ Latangela Sherman will co-host the Rick Ross concert. Grammy-nominated rapper Plies will serve as the opening act, with other special performances throughout the show.
“Benzino will co-host and do a special performance,” Quiett said. “We are also doing a special performance that is pretty much New Orleans bounce versus Baton Rouge jigg. We have a New Orleans performer, 5th Ward Weebie, representing New Orleans bounce music and The Jiggalators representing Baton Rouge jigg.”
Still the star of the show will be headliner Rick Ross with his unique stage show and his occasionally contentious lyrics. Quiett assures fans that Ross will perform a wide range of songs that span his entire career.
“He’s going to take us from where he started to the present,” said Quiett. “He will perform his old, classic songs that we grew to love him on and new songs from his upcoming album, ‘Mastermind.’”
Quiett admits that Ross’ ability to stay relevant in the music industry despite many obstacles is one of the many reasons he wanted him to perform in Baton Rouge.
“Ever since he came out, he finds a way to keep himself in a hit song,” Quiett said. “Even though he has competition in the market, he always collaborates and, in my opinion, never died down.”
The party will not stop after the concert, as Good Life Productions will also present The Official Rick Ross & Plies After Party from 9 p.m. to 2 a.m. at The Famous Theater in downtown Baton Rouge.
Tickets can be purchased through Ticketmaster or at the Baton Rouge River Center box office.