Loyola to introduce new logo Thursday Loyola to introduce new logo Thursday Advocate news services Sept. 01, 2013 Comments Loyola University of New Orleans will celebrate its new logo at 12:30 p.m. Thursday at Loyola’s Peace Quad on campus during Maroon and Gold Day. The free event will feature music, food, giveaways and more. Michael Giorlando, men’s basketball coach and director of intercollegiate athletics and wellness at Loyola, will host the event. Launched as the school’s mascot in 1924, the Wolf Pack symbolizes Jesuit values: strength in numbers and pride in teamwork. Loyola has had several Wolf Pack logos over the years. Legend has it the ancestors of St. Ignatius of Loyola, founder of the Jesuit order, would feed wild animals after feeding their family, servants and soldiers. As a tribute to the family, a wood carving of two wolves flanking a cauldron was placed over the doorway of the family’s home. The Loyola name is a contraction of the words Lobo y Olla, which means “wolf and pot” in Spanish.