NBC will show the Bayou Classic nationally for at least three more years.
Bayou Classic organizers announced Thursday the event and NBC Sports Group extended the national broadcast of the Classic on NBC through the 2015 season.
This year’s Bayou Classic will be the 23rd straight shown on NBC. Last year, the game saw a 19-percent viewing increase, according to a news release provided by New Orleans Convention Comanpanies Incooporated, the management firm of the Bayou Classic.
The matchup Nov. 30 in the Mercedes-Benz Superdome will mark the 40th anniversary of the Bayou Classic.
“The landscape of television sports is changing, and it is important to us that the Bayou Classic continues to be an integral part of that landscape,” said Dottie Belletto, president of New Orleans Convention Companies. “This match of two HBCUs represents an important tradition within the community that we hope to continue for many years to come, and thanks to NBC Sports Group, we’ll be able to see that come to fruition for an additional two years.”
The Bayou Classic was represented in contract talks by Cokin Communications president Jeffrey Cokin, who negotiated the deal with NBC Sports Group.
“The insights and experience of Jeffrey Cokin have been key to achieving this new contract with NBC Sports Group,” Belletto said. “The Thanksgiving weekend, national time slot on NBC is important to building the tradition of our game and the Bayou Classic brand.”