After Mardi Gras and the NBA All-Star Game in New Orleans, it’s great to see Louisiana’s success as a venue for nationally noticed events continue with the announcement that the Miss USA pageant is coming to Baton Rouge in the summer.
No less than the Donald — Donald Trump is owner of the Miss Universe organization — appeared Thursday on the “Today” show to announce that this year’s competition would be held in Louisiana’s capital city.
To lure the pageant, Visit Baton Rouge offered a $300,000 incentive package, including $50,000 for events to showcase the city. The state Office of Tourism also gave $50,000 to attract the event.
The pageant will air on network television. We agree with Lt. Gov. Jay Dardenne that this is good exposure for Louisiana and Baton Rouge.
“Any opportunity we have to focus the eyes of the entertainment world on our community and on our state is just another feather in our cap,” Dardenne said. “You can’t put a dollar figure on how valuable that is.”
And it builds on successes throughout the state in the past few years. We welcome the contestants and spectators for the event.