The Advocate, WWL-TV announce partnership

The New Orleans Advocate and WWL-TV announced Tuesday that they will join forces on investigative projects and collaborate in various other ways as part of an innovative new partnership. The station, the longtime ratings leader in New Orleans, and the newspaper, the city’s only home-delivered daily, will work together on a handful of investigative reports each year.

The two entities will also partner on some sports coverage, and WWL-TV’s chief meteorologist, Carl Arredondo, will write a weather column for the newspaper starting in July. In addition, Advocate reporters will appear on newscasts to discuss recent stories of interest, and The Advocate will publish some of WWL’s investigative work in print.

“The partnership will enable the area’s leading print and television reporters to work side by side on substantial investigative projects,” said Peter Kovacs, The Advocate’s editor.

Martha Carr, the newspaper’s managing editor in New Orleans, said the goal of the partnership is to go beyond news conferences and prepared statements to ferret out what’s happening behind the scenes, because in Louisiana, “that’s how so many deals get done.”

“Our hope is to help news consumers acquire an in-depth understanding of important stories during an era of information overload,” she said.

The move comes on the heels of a major expansion of the Advocate’s New Orleans operation following the purchase of the newspaper by businessman John Georges. Dan Shea, the newspaper’s general manager, called the new partnership “part of our commitment to continually improve the New Orleans Advocate as a truly local, seven-day, home-delivered newspaper.”

Bill Siegel, WWL-TV’s news director, said he expects the collaboration to result in top-quality journalism.

“We’re proud to partner with an outstanding group of journalists at The Advocate,” Siegel said. “I know both teams are excited to start working together on important investigative stories. We are all focused on providing excellent coverage of important issues to viewers and readers throughout the region.”