Voter registration PSA video earns statewide honor

A team of Southeastern Louisiana University communication students took first place in a statewide competition to produce a 30-second public service announcement encouraging citizens to register to vote.

Amber Narro, associate professor of communication, received a notice about the contest from the Louisiana Secretary of State’s Office, the agency in charge of elections, and presented it to the students in her public relations writing class as an optional project. The students elected to accept the challenge and began brainstorming ideas for the PSA.

“I am so proud of the students at Southeastern Louisiana University for submitting the winning entry in our Voter Registration and Participation PSA competition,” Secretary of State Tom Schedler said. “The public service announcement they submitted was informative, creative, and well-produced. I hope this learning experience enhanced the students’ interest in the November 6th Presidential Election and will inspire them to become lifelong voters.”

Narro said the students had limited time to brainstorm, consolidate their ideas, and then produce the video. She challenged them to find a way to work together under the stress of a tight deadline.

The video features students writing various issue-related key words — such as health care, defense and national debt — on their hands, while a narrator emphasizes that “when you vote, everything is in your hands.” The video can be seen on YouTube under the key term “Southeastern Voter Registration” and has been distributed to media statewide by the Secretary of State’s Office.