Superfest’s final day sets hotel record

Baton Rouge area hotel room revenue for May 25, the final day of Bayou Country Superfest 2014, totaled a record-breaking $913,754, according to figures released by Visit Baton Rouge.

The previous Sunday record was the $869,962 spent on hotel rooms for the final day of the 2012 event, said Katie Guasco, VBR communications director.

In 2009, the year before the annual Superfest’s inaugural event, Sunday hotel room revenue totaled $238,591 — 383 percent less than this year.

Guasco noted all revenue statistics were gleaned from reports of both Smith Travel Research and the Louisiana Office of Tourism. She also said the total room supply in 2014 is 14,400. That’s 5,400 more than the 2009 total of 9,000.

This year’s three-day Superfest contributed to more than $3.4 million in area hotel room revenue, a big boost over 2012’s two-day record of $1.7 million.

Guasco noted the run-up to the Miss USA Pageant this Sunday at the Baton Rouge River Center, as well as about 20,000 people coming for the June 19 opening of the 11-state U.S. Youth Soccer Region III Championships, are bringing substantial sums to the area.

“This has turned into a super summer,” Guasco said.