Charlene Robert has been named marketing director at The Advocate.
“Each day, The Advocate, as an organization, is focused on improving and developing products to meet the needs of our customers, both readers and advertisers. In the marketing department, it’s our job to understand those needs and help to fulfill them,” said Robert, who started as marketing research coordinator in 1992, then became marketing manager in 2004.
Dan Shea, general manager and chief operating officer of The Advocate, said Robert has emerged as a key leader in some of The Advocate’s recent marketing efforts.
He said she will continue to work with Sheila Runnels, vice president of marketing, on a number of marketing and advertising initiatives in Baton Rouge and Acadiana. Robert also will work with Sara Barnard, director of sales and marketing for The New Orleans Advocate.
Robert, a native of Breaux Bridge and 21-year resident of Gonzales, graduated from the University of Southwestern Louisiana with bachelor’s and master’s degrees in statistics.
Robert said her educational background taught her the value of using data to understand the needs of readers and advertisers, “while my work experience has shown me the equally important value of The Advocate’s strong community ties.”
“I intend for The Advocate’s marketing department to pursue a clear objective: to maintain and expand the relationships The Advocate has established in Baton Rouge-area communities, along with other communities throughout south Louisiana, over the last 100-plus years,” she said.