L’Auberge’s gap over BR casino rivals narrows

Pinnacle Entertainment’s L’Auberge Baton Rouge casino took in $11.8 million in June and continued to pull more business from Hollywood Casino than The Belle of Baton Rouge, though the gap appears to be narrowing.

The numbers were released Thursday by the Louisiana Gaming Control Board.

L’Auberge has no year-ago figures to compare to yet, since it opened off River Road south of LSU in September. Hollywood’s numbers have had steeper declines than its downtown rival, The Belle.

Hollywood Casino took in $6.8 million in June from 72,518 gamblers, 35 percent less than the $10.3 million it took in last year.

The Belle of Baton Rouge took in $6.5 million from 72,314 gamblers, though that was only 23 percent less than the $5.0 million it made in June 2012.

For comparison, L’Auberge drew in 123,916 gamblers last month.

The Belle of Baton Rouge appeared to win back some of its marketshare in winnings: Its take was 21.2 percent of the market in June, compared with 20.4 percent in May. The Hollywood casino’s share increased to 28.7 percent from 26.4 percent and L’Auberge’s take put it at the top of the market, but with 50.1 percent of the winnings, down from 53.2 percent in May.

Baton Rouge was one of two markets where the gambling total increased; its $23.6 million was $6.7 million more than in June 2012.

The state’s 19 regulated casinos took in about $420,000 million less in June than 17 casinos did a year earlier and $11.8 million less than they did in May.

Overall, gamblers lost $202.4 million: $142.4 million at riverboats, $32.9 million at race track slot machines and $27.1 million at Harrah’s land casino in New Orleans.

The Horseshoe, which was the most lucrative riverboat in the Shreveport-Bossier City market, won $17.5 million, $760,860 more than the previous June. Of the 17 casinos that were open in June 2012, it was the only one with a one-year increase in winnings.

The state added a 19th casino in June — the Margaritaville in the Shreveport-Bossier City. It was open for 17 days in June and took in $7.9 million.

The market total, including the slot machine casino at the Harrah’s Louisiana Downs race track, rose $4.2 million, to $63 million.

The Lake Charles market — two riverboats and a race track casino — took in $53.8 million, down $7.5 million from June 2012; New Orleans $50.1 million, down $2.6 million; the Amelia Belle in Morgan City $4.3 million, down $486,102; and the Evangeline Downs track casino in Opelousas $7.6 million, down nearly $785,000.

Editor’s Note: This story was changed July 19, 2013, to correct the June 2013 Baton Rouge marketshare in winnings for the Belle of Baton Rouge, Hollywood Casino and L’Auberge. Changes also were made to reflect the correct riverboat winnings and overall casino winnings in the state, number of casinos operating in June, May and a year ago; to correctly identify the racetrack in the Shreveport-Bossier market as Harrah’s Louisiana Downs; to correct information about the Horseshoe casino and Margaritaville casino in Shreveport-Bossier; and the amount of decline in the Amelia Belles’ June winnings from a year ago.