By Timothy Boone
Advocate business writer
September 27, 2012
Sara Barnard, who has spent the past eight years as classified advertising director for The Times-Picayune, is joining The Advocate as sales manager for the Baton Rouge newspaper’s New Orleans office.
Barnard will be responsible for retail, classified and digital advertising out of the New Orleans office. She will start with two full-time advertising representatives.
Barnard earned a bachelor’s degree in English literature from Tulane University and has held office on the Newcomb Alumnae Association Board. She has an extensive media background, working for Village Voice Media, Knight Ridder Digital, Tribune/Times Mirror and The Atlanta Journal Constitution.
“We’re very pleased to have Sara onboard,” Advocate Advertising Director Sheila Runnels said. “Her prior experience and knowledge of the market will be a great asset to the Advocate’s New Orleans edition.”
The Advocate’s move into the New Orleans area comes as a result of The Times-Picayune’s decision to cease daily publication of a print newspaper and circulate only three days a week. The New Orleans edition will be introduced Monday and home deliveries will start Oct. 1.
Barnard said she feels privileged to join the team at The Advocate.
“Many of the leaders in the business community have been very vocal that they want a daily newspaper in New Orleans,” Barnard said. “I’m excited to work with them in that effort to help New Orleans have a daily newspaper.”
A two-person team has been contacting potential New Orleans advertisers for the past three weeks, Runnels said. “They have contacted well over 100 businesses and there has not been a negative response,” she said. “We’ve secured some business for the New Orleans edition launch.”