Geaux Pink programs raise awareness, funds

Mary Bird Perkins Cancer Center’s Geaux Pink program aimed at raising awareness and funds to fight cancer is underway.

Residents, schools, businesses and sports teams are invited to join the cancer center in its continuing efforts to defeat the disease by hosting a Geaux Pink event during October, which is National Breast Cancer Awareness Month, a news release from the center says.

“Geaux Pink is a fun and meaningful way to raise awareness about a disease that affects so many while raising money to help fight it,” said Randy Haddad, development director at Mary Bird Perkins Cancer Center. “The fun and creative ideas our Geaux Pink supporters create are endless. No matter how small or large the event, when combined with others, it can truly make a difference.”

All funds raised through the campaign will go to help support these early detection and screening programs and raise breast cancer awareness. Geaux Pink events include a pink dress-down day at school or the office for a donation from participants; dedicating a portion of ticket sales from a home football game; or holding a Geaux Pink car wash.

Mary Bird Perkins Cancer Center is a regional cancer care organization that has been in the area for more than 40 years. With five centers in Baton Rouge, Covington, Hammond, Houma and Gonzales, its service area encompasses 18 parishes across southeast Louisiana.

To sign up for Geaux Pink or for information, call (225) 215-1208 or visit