Aspiring entrepreneurs make lemonade

Budding entrepreneurs statewide are expected to launch thousands of lemonade start-ups on May 3.

Lemonade Day Louisiana, held in conjunction with similar events nationwide, aims to give children an introduction to starting and operating their own businesses.

“We are trying to teach young entrepreneurs what the value of a dollar is,” said Richard Zuschlag, president and CEO of Acadian Cos.

Zuschlag was one of several community and business leaders to speak at a news conference in Lafayette on Tuesday to encourage area children to get involved in the event, which was brought to Louisiana in 2010 by John Georges, CEO of Georges Enterprises and publisher and CEO of The Advocate, and Todd Graves, founder and CEO of Raising Cane’s Chicken Fingers.

Both Georges and Graves got their start in business working their own lemonade stands.

Georges spoke at the event in Lafayette on Tuesday and encouraged young entrepreneurs to sign up.

“This year, we are hoping to get thousands of kids,” Georges said.

Children who register will receive a free backpack with materials that lay out basic lessons for starting a business, such as setting budgets and profit goals, repaying investors and giving back to the community.

For information and to register, visit

Backpacks can be picked up in Acadiana at area locations of Raising Cane’s Chicken Fingers and Rouses Market.

In conjunction with Lemonade Day Louisiana, a lemonade tasting contest will he held at 4:30 p.m. April 10 at the South Regional Branch library in Lafayette.

Contestants should bring one quart of homemade lemonade.

To register for the contest, visit

Sponsors of Lemonade Day Louisiana include The New Orleans Advocate, The Advocate, The Acadiana Advocate, Raising Cane’s Chicken Fingers, First NBC Bank, Credit Bureau of Baton Rouge Foundation, the New Orleans Saints, the New Orleans Pelicans, Entergy New Orleans, Ochsner Health System and Acadian Companies.

The event is open to any Louisiana pre-kindergarten through 12th-grade student.