Whitney Bank names Lafayette market president Whitney Bank names Lafayette market president Bill Hendrix, Whitney Bank Advocate business staff report March 29, 2014 Comments LAFAYETTE — Whitney Bank has named William “Bill” Hendrix as its Lafayette market president. Hendrix, a 33-year veteran of Louisiana’s banking industry, succeeds Duayne Richard, who was appointed Whitney Bank western region president in late 2013. Hendrix was a Whitney middle-market wholesale lending group manager. He will now oversee all of the area’s financial services operations in the Lafayette market, including middle-market corporate banking, commercial banking, private banking and retail banking. Hendrix and Richard will be based at Whitney Bank’s new River Ranch regional headquarters in Lafayette, slated to open in April.