Image campaign, website aim to show Crimestoppers as more than a tip line

Website offers more than tip calls

In an effort to become known as more than just a hotline for people phoning in anonymous tips about crimes in the New Orleans area, Crimestoppers debuted a new website and image campaign Monday promoting its various services.

The website includes new interactive features, such as a blog where individuals can discuss concerns with the nonprofit’s president and CEO, Darlene Cusanza, and a page devoted to teenagers that will give them access to crime-prevention materials.

The youth page will be designed and monitored by the organization’s Teen Ambassadors Against Crime. The ambassadors represent 16 public, private and parochial schools in Jefferson, Orleans and St. Tammany parishes and participate in a yearlong program focusing on issues of crime that youth face today.

In addition to the website, Crimestoppers also debuted a new image campaign, titled “Keeping Your Neighborhood Safe,” meant to introduce people to other anti-crime activities, such as National Night Out Against Crime and the Safe School Hotline, which allows students to report or share information about crimes that have happened at schools.

The campaign, which features images of children playing safely at a park, will include TV and radio commercials and billboards. An RTA bus also will act as a rolling billboard for Crimestoppers, with the new slogan forming a prominent part of the sign.

“We want people to understand we are real,” Cusanza said. “We are here for you.”