Heck named to CATS board

The East Baton Rouge Parish Metro Council appointed newly elected Councilman Ryan Heck to the Capital Area Transit System’s governing board Wednesday and reappointed three others to new terms on the nine-person board that oversees the parish’s public transportation system.

The appointments to the CATS board took center stage at the newly inaugurated council’s first meeting — which created some tension among council members, and pitted some public transportation advocate groups against one another.

Heck, who unseated one-term CATS board member Marla Williams, has been outspoken about his opposition to a 10.6-mill property tax that passed last April in Baton Rouge and Baker. But he said he has the know-how and experience to ensure the tax money is used wisely.

Board President Jared Loftus, Deborah Roe and Dalton Honoré were all reappointed to their seats on the nine-person CATS board. Despite several years of controversy surrounding CATS’ financial problems and decision to pursue the property tax, the three incumbents succeeded from a pool of 16 candidates.

The board appointments ignited the council’s first public argument, when some council members asked to defer the board selection.

The argument also entangled Together Baton Rouge, a faith-based nonprofit, the Baton Rouge Area Chamber, and the CATS board chairman — all of whom had collaborated ahead of the April tax vote to lobby the community for its approval.

Together Baton Rouge leaders urged the council to defer the board appointments to give the organization time to publicly vet the candidates.

But Erin Monroe Wesley, from BRAC, and Loftus said delaying the vote could delay important upcoming business for CATS.

The council ultimately voted, 7-5, against a deferral. Chauna Banks-Daniel, Ronnie Edwards, C. Denise Marcelle, Tara Wicker and Joel Boé supported the deferral.

Edwards noted that it’s a “common courtesy” for council members to honor deferring appointments so colleagues can gather more information. She added that she was disappointed the council meeting had become “partisan.”

Marcelle said the council was being controlled by BRAC. She said council members she talked to before the meeting had agreed to defer a vote, but some changed their minds after officials from BRAC called individual council members urging them to push the vote on board appointments through.

“It’s a shame they’re (BRAC) getting involved in what we do up here,” she said, in an interview.

Mayor Pro Tem Chandler Loupe acknowledged that he changed his mind after BRAC and “other people in the business community” convinced him the vote was time sensitive.

Loftus said after the meeting that the three returning members will provide important institutional knowledge, but added that he looks forward to working with Heck.

He said the decisions made this year by the board will be crucial to the future of CATS.

“This is a transition year,” he said. “This is the year we have to put in the planning and implementation of new service we’re going to provide in 2014. By no means is it smooth sailing from here.”

This year will be the first in CATS history that it receive a dedicated tax amounting to about $15 million in additional revenue; the agency promised to put that money toward drastically improving service and expanding routes.

Loftus said disagreeing with Together Baton Rouge on Wednesday night about deferring the appointments is “just a testament of people being able to work together and not agree on everything.”

But he also said it was public information that the CATS seats were being reappointed, and Together Baton Rouge had as much time as the council to vet the candidates.

Edgar Cage, a Together Baton Rouge leader, said the candidates were only made public Friday. But Cage said the disagreement did not “change our position one iota … We’re OK because we’re committed with whoever is working on the CATS board.”

Asked about his vision for the board, Heck said he doesn’t have an agenda.

“But I do have a logistics background,” he said. “Working in the concrete industry, moving a perishable product around town, trying to deliver on time and please the customer.”

Eight council members supported Heck’s appointment: Trae Welch, Banks-Daniel, Scott Wilson, Loupe, Buddy Amoroso, Boé and John Delgado. Heck also voted for himself.

In other business, the Metro Council unanimously voted to allow the Mayor-President’s Office to move forward with the proposed purchase of the old Woman’s Hospital on Airline Highway. The city-parish expects to purchase the 23-acre campus to house a joint headquarters for Baton Rouge Police Department and the Sheriff’s Office for $10 million.

The council’s action allows the city-parish to put down a $100,000 refundable deposit on the property and evaluate the property to determine if it will be suit the city-parish’s needs. The city-parish has 150 days to evaluate the property before closing on the purchase.

The Metro Council also unanimously approved a sales tax exemption for custom computer software designers, which include website designers and developers of smartphone applications.

A proposed settlement to relocate homeowners who live next to the North Water Treatment Plant was deferred for two weeks.


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Comments (25)


1) Comment by rdj! - 14/01/2013

The number one cost in in a bus operating is not the bus itself... it is the DRIVER... insurance, union, pay, uniforms, vacations, benefits... a LOT higher than the bus. Currently CATS operates a broken down bus fleet with buses over 15 years old!... now the cost of the bus itself is increasing. CATS needs the TAX match to qualify under the FTA to purchase replacement buses (FTA mandates 12 years OR 500k miles to qualify). The current terminal is not equipped to handle CNG/LNG buses... yes, millions to fix. If private help is not wanted... a public/private hybrid should be looked at... seriously

2) Comment by Bill Paxton - 11/01/2013

Oddduck, it offends the senses and defies logic as to why we should be paying more money in taxes for a rarely used public service. Jared's attempt at simply throwing money at the problem isn't going to fix it. The board should first look at the efficiency of operating 75 passenger buses that generally carry only 5-10 people. Maybe, by using smaller and more efficient buses we could offer more routes. Bring in outside help! Somebody that knows what they are doing maybe...

3) Comment by oddduck - 11/01/2013

@Bill Paxton - I don't think your personal attack on Mr Loftus is wise. He may be misguided or just plain wrong on this issue, but to suggest he pack up and leave BR may be going a little too far, don't you think? The young man is a job creator and entrepreneur, which is fantastic. Sure, a great deal of people are upset about this issue, but there's reasonable people on both sides of the argument. Suggesting Mr Loftus should leave the city is plain ridiculous. @jaredloftus - You owe us homeowners and taxpayers ~15 million dollars worth of a bus system now. Do your job well, or you may have to leave town! :)

4) Comment by Bill Paxton - 11/01/2013

No Mr. Snowball, we will have "gotten" you when you leave the CATs board and the City of Baton Rouge. Until then, we will all have to cringe every time your name is mentioned or you shamelessly engage in self promotion.

5) Comment by jaredloftus - 11/01/2013

You got me. I guess I can only respond with this: http://www.hulu.com/watch/284937

6) Comment by Bill Paxton - 11/01/2013

Ah, Mr snowball himself! Awfully defensive this morning, aren’t we? Pontificating and enthralling, huh? Those are awfully big words for a university of southern Mississippi graduate, don’t you think? Why would someone with no experience in the mass transit sector want to be the president of a public transportation board? Attention of course! What’s telling, Jared, is the fact that you are actually reading the comments section of a CATs article, which isn’t even really about you. But, you love the attention. You love to see your name in the paper, and even more you love to see your picture in the paper. Why else would one with absolutely NO experience in the mass transit sector volunteer for a position they know absolutely nothing about? Inexplicably, your answer will probably be “because I want to make the city of BR better” or “altruism” right? As any honorable public servant would say, right? But then again, we’re talking about a guy here that owns and operates a website devoted to praising himself, www.jaredloftus.com. Which, I might add is updated regularly so everyone can stay up-to-date with what Jared Loftus is up to, and who has written articles about him! So, with this in mind, I think it is pretty clear why you are on the CATs board. Publicity! Is it too much to ask for that the city of Baton Rouge has a CATs board president with a scintilla of experience? Your lack of experience in the public transportation sector, frankly, is more of a disservice than a service to the community. I’m sure your rebuttal will be, “why don’t you try,” or “what’s your answer to our problems?” Well, I don’t know anything about public transportation or logistics, so I will leave that to someone who does. And that’s obviously not you. – Publius

7) Comment by oddduck - 11/01/2013

Ahhh... Mr Loftus. Glad of you to join us. Are you aware that your "feel-good, let's all hold hands and sing" heart has placed an undue burden on property owners throughout this city? People who work hard and contrary to popular belief, are just trying to keep the lights on? I'm not talking about the people in Bocage and CCL who still can go on their ski trips to Vale every year. I'm talking about the family of 4 who lives in Shenandoah and Westminster. Two income family's, who have been forced by the failed public school system and are in essence double taxed by having to pay for the private school system. Those of us who wake up in the morning, put in an honest days work, and are proud to pay our bills. Not riding the bus is a badge of honor to us. It says "I'm personally responsible for myself and my family". We don't make enough to hang out at Baton Rouge Country Club, but we also don't qualify for government assistance and wouldn't accept it we did! Raising our taxes by several hundreds and thousands of dollars per year was not the answer to our failed bus system. As a businessman yourself, do you not believe in free markets? I'm not attacking you here personally Jared... I believe we owe it to the people who CANNOT help themselves to provide some form of public transportation. As for everyone else, man-up and accept responsibility.

8) Comment by jaredloftus - 11/01/2013

Nothing humors me more than seeing faceless, anonymous people who lurk in the comments section pontificate on the things needing to be done. Throw your stones. Give us your theories. Please, tell me more about how you have the answers. I'm quite enthralled. When you want to actually DO something about the problems instead of just talk about them, I'll be ready to take you seriously.

9) Comment by Bill Paxton - 11/01/2013

Guys, Jared Loftus owns a snowball truck AND a Mexican food truck. He's responsible for all of the daily snowball trucks routes. I mean, it's perfectly logical that he is at the head of a multi-million dollar budget with all of his logistics experience. Oh, not to mention all of the t shirts his company mails!! Really, the analogies between the t shirt shipping business and serving on the CATs board are striking. Think about it, Jared gets a t shirt from his shop from point A to point B, so obviously he can get passengers from Acadian to the Mall of Louisiana in an efficient and economic manner!! I have to think Jared's next move after his CATs board term is a hostile takeover of UPS or FedEx. Taco's, T-shirts, and Travel!!!! All in a days work!

10) Comment by phil - 10/01/2013

What about the RDA appointments that were in the Agenda. Were they approved during the council meeting too - or was that deferred? Seems to me like perhaps a lot of last minute decisions were made in a big rush for some very important appointments. I guess nobody in BR really seems to care anyway.

11) Comment by 8point6 - 10/01/2013

@oddduck: Great comment!

12) Comment by 8point6 - 10/01/2013

@oddduck: Great comment!

13) Comment by phil - 10/01/2013

I will have to see what Mr. Heck does on the board. Another story I recently read indicated there is another study going in with CATS, and one option might be to privatize CATS. First, I thought CATS was already studied several times before the last tax vote to determine that a new tax was needed and how much tax money was needed. There seems to be a trend in this area to make people who do studies rich on studying the same things over and over. Then there is the privatization issue. These public-private ventures are a good way to lose transparency so nobody can track where public funds are going. If CATS becomes a privatized system then I hope it is totally private (no tax funds used). Either that, or a new law needs to be passed that allows taxpayers to find out where every cent of public money goes to in a public-private venture. Remember Superfest, just for one example. Anyone really know how much profit was made on that? I wish Mr. Heck the best in his new position and will wait and see what he really offers as good solutions for CATS.

14) Comment by Being_Stupid - 10/01/2013

The best thing CATS can do to improve transportation in EBR is to go out of business.

15) Comment by DMJ - 10/01/2013

I'm sure Heck will try his hardest to make CATS work well, thus proving himself wrong. Ugh...

16) Comment by DMJ - 10/01/2013

Hmm...electing someone opposed to public transit to the CATS board...how very Republican of them.

17) Comment by oddduck - 10/01/2013

The Realist - As someone with a good deal of experience in the building world, I'm very familiar with concrete suppliers, having purchased thousands of yards of concrete from several local concrete companies, ie Dolese, Heck, Ascension, Delta over the years. I'm not sure if they are still reporting data to The Business Report, but I remember seeing several times years ago that this young man's family business was in the middle of the pack, around $40 million +/- in annual revenue. That's several orders of magnitude greater than the current size of CATS. Those concrete companies employ complex fleet management / dispatching software, GPS tracking in real time, and accurate billing / financial data in order to meet customer expectations. One local company even offers a smartphone application to order, pay, and track your delivery! Oddly enough, they even have to turn a profit in order to stay in business. I'd say he's possibly more qualified than any current board member. Definitely more qualified than a T-Shirt salesman and food truck owner, ie the Chairman of the Board, Jared Loftus.

18) Comment by Being_Stupid - 10/01/2013

Government Transportation Monopoly CATS and Government Micromanagement is not the answer to providing essential and affordable transportation services to the City of East Baton Rouge at fair market prices. Government is the problem, not the solution. If Government would just get out of the way, deregulate the permitting and license process to allow for public transporters, and allow for private transportation to compete and provide TIMELY services to the people of Baton Rouge, we would have efficient transportation like private taxis and shuttle van services. The only function of Government should be to provide land for public stopping areas only, not micromanage the transportation services or create a Government Monopoly that nobody is allowed to compete with.

19) Comment by zealer99 - 10/01/2013

The public transportation system is too important to an urban area that has traffic congestion as intense as that in Baton Rouge, to allow petty politics to determine outcomes. Now that a stable funding source is available, CATS needs to develop a budget that provides services that it can afford and not relying on panic attacks and sympathy digs for funding. We do not need to have a board that places pie in the sky fantasies out in front of and in place of real world planning. The capabilities that the budget allows the system to offer and the needs that are left unfilled should be documented along with budget each year. But two principle thoughts should be accepted, some level of service level is necessary, requiring some level of funding, but at the same time those served must learn to live within that level.

20) Comment by The Realist - 10/01/2013

Lol, I must have skipped over that quote the first time reading the article. So, working for a family business and coordinating a concrete truck to show up on a job on-time somehow correlates to being qualified to oversee a $15 million public transportation system. Lol, only in baton rouge....

21) Comment by welcometothebananarepublic - 10/01/2013

“But I do have a logistics background,” he said. “Working in the concrete industry, moving a perishable product around town, trying to deliver on time and please the customer.” Does anyone on the CATS board have actual transportation system planning experience?

22) Comment by 8point6 - 10/01/2013

"This year will be the first in CATS history that it receive a dedicated tax amounting to about $15 million in additional revenue;" I requested that my CATS property tax be put in escrow until the lawsuit against this unfair tax is settled.

23) Comment by The Realist - 10/01/2013

Yeah I'm sure Heck will just do wonders. A first time councilman that ran unopposed. Still not sure exactly what is background is in other than his hardcore partying in a fraternity back in his LSU days.

24) Comment by Michael Gary Scott - 10/01/2013

Is the day ever going to come when Baton Rouge will stop throwing hard earned taxpayer dollars into this bottomless pit?

25) Comment by CountryBoysCanSurvive - 10/01/2013

Look at the sad faces in the audience. Baton Rouge will never get anywhere because the tail always wants to wag the dog. This boondoggle will continue until the people in charge just gets fed up fooling with them and gives them their way. It's like what happens in the class room, don't study, don't pay attention, don't learn, just don't molest me and you can have your way, I GIVE UP! Look at Dianne Hanle's face she surely had her meds today.