May 26, 2014 19:36 Photos: Jazz Fest on their sleeves Photos: Jazz Fest on their sleeves Advocate photo by VERONICA DOMINACH -- Festival-goers sit outside the Bayou Wear's tent where they sell their colorful What-A-Melon shirts and clothing during the 3rd day of the New Orleans Jazz and Heritage Festival on April 27, 2014. Advocate story May 26, 2014 Comments Twenty years ago, artist Kathy Schorr stood in her booth at the New Orleans Jazz and Heritage Festival, surrounded by the fluttering, one-of-a-kind silk scarves she makes and sells. She was chatting with Bud Brimberg, president of Art4now and BayouWear, maker of the official Jazz Fest collectible posters and clothing. Since 1981, Brimberg had produced the HowAhYa! shirts that come in patterns like Red Beans & Rice, Gators! and Fleur de Jazz, a fashion statement that had dominated the festival scene for decades. The conversation sparked a collaboration that was to reshape the history of Jazz Fest fashion.