Forbes credits marketing for U.S. Rep. Scalise's success

Associated Press file photo by  J. Scott Applewhite -- U.S.Rep. Steve Scalise, R-La., who leads a conservative faction of lawmakers in the Republican Study Committee, speaks Thursday with reporters on Capitol Hill in Washington, after the House Republican Conference elected him to be the new House majority whip, replacing current whip Rep. Kevin McCarthy, R-Calif., who was elevated to majority leader. Scalise's election to a key leadership post among House Republicans gives Louisiana the kind of high-profile influence in that body that it hasn't seen since Robert Livingston was in line for the speaker's post 15 years ago. Show caption
Associated Press file photo by J. Scott Applewhite -- U.S.Rep. Steve Scalise, R-La., who leads a conservative faction of lawmakers in the Republican Study Committee, speaks Thursday with reporters on Capitol Hill in Washington, after the House Republican Conference elected him to be the new House majority whip, replacing current whip Rep. Kevin McCarthy, R-Calif., who was elevated to majority leader. Scalise's election to a key leadership post among House Republicans gives Louisiana the kind of high-profile influence in that body that it hasn't seen since Robert Livingston was in line for the speaker's post 15 years ago.

U.S. Rep. Steve Scalise, R-La., went from an “obscure member of the rank and file” to the top three of the Republican leadership by personifying lagniappe, according to Forbes.com.

The article describes three marketing lessons from the new House Whip: Scalise marketed himself with a signature extra, individually wrapped pralines; followed up with colleagues through personal notes and sometimes flowers; and he did this consistently from the time he arrived in Washington, D.C., five years ago.

The article on Forbes’ website says Scalise became Majority Whip because of his attention to detail. The personal cards weren’t part of a last-minute campaign but a commitment.