‘Geaux Cajuns’ phrase trademarked

The University of Louisiana at Lafayette has staked its claim on the phrase “Geaux Cajuns,” registering it as a federal trademark.

The phrase was registered on April 15 as characters, without claim to any font or color.

Matt Tarver, assistant director of brand management and creative services, explained the distinction in a news release announcing it.

“Registration provides the university with ownership of this term at the strongest level, and it will lead to more products being made with the term ‘Geaux Cajuns®’ on them,” Tarver said. “Registration of ‘Geaux Cajuns®’ strengthen our university’s brand and, at the same time, reflects the culture of the Acadiana area.”

UL-Lafayette has used the term in commerce since summer 2009, the university said.

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