True BR: Inside the Elmer Chocolate factory (Video) True BR: Inside the Elmer Chocolate factory (Video) Kevin McQuarn| firstname.lastname@example.org July 18, 2014 Comments Heavenly Hash, Gold Brick and Pecan Eggs have been an Easter tradition in Baton Rouge homes for well over a century. Located in Ponchatoula, Elmer Chocolate was founded in 1855 and is one of the oldest family-owned candy companies in America. Even though the business is known locally for its Easter candies, Robert Nelson, president and CEO, tells why the spring holiday is not the company's biggest moneymaker. He also explains why the employees of the Elmer Chocolate factory are like family. “True BR” is a weekly video series that will examine the sights, sounds and tastes of Baton Rouge and its surrounding areas. By looking at the music, events and food that are loved by those in the city, one can get a true understanding of the culture of Baton Rouge and the diversity of its people. Click here to see more “True BR” videos.