Campaign’s goal of $9,050,000 called ‘achievable’
The Capital Area United Way is seeking more than $9 million in donations in 2013, the agency announced Monday afternoon.
The 2013 campaign goal — $9,050,000 — is a 4.0 percent increase over the $8.7 million the agency raised last year.
Capital Area United Way President and CEO Darrin Goss Sr., just hired in May, called the goal for the 2013 workforce campaign “reasonable and achievable.”
“We understand the need. We have looked at the last three years and worked with our partners on internal goals. We don’t consider it (the goal) a stretch at all,” Goss said Monday.
“It’s a lot of money but it doesn’t come close to touching what the need is,” said Ralph Bender, the 2013 Capital Area United Way campaign chairman.
“The amount is a goal. We want to raise more,” said Bender, chief financial officer of Manship Media.
Data on education, income and health for residents in the Baton Rouge metro area illustrate a powerful need, according to Scott Berg, chairman of CAUW’s board of directors.
According to the United Way data of the Baton Rouge area, one in four children lives in poverty, 70 percent of third-graders scored basic or below on statewide reading assessments, 11 percent of the population is diabetic and 32 percent of the population is obese.
Last year, the Capital Area United Way had 47 partner agencies — agencies that receive United Way funds — to help 113 programs serving more than 165,000 people with the $8.7 million the agency raised.
Goss said the agency on Nov. 21 will announce where donations stand in this year’s campaign.
Goss, who previously worked as vice president of community impact for the United Way of Greenville County, S.C., took over operations of the Capital Area United Way, which has experienced a tumultuous seven years.
Goss replaced interim President and CEO Richard Williams, a retired BlueCross BlueShield Louisiana official.
Williams took over as interim president and CEO after former CEO Karen Profita resigned in May 2012.
Profita was one of three Capital Area United Way CEOs to resign from the job in a six-year span.
Profita, hired in August 2008, replaced Howard Taylor, who resigned in May 2008 after 15 months on the job.
Taylor replaced Ken Hinrichs, who resigned in November 2006 after nine years.
Capital Area United Way serves agencies in 10 parishes: East Baton Rouge, West Baton Rouge, West Feliciana, East Feliciana, Pointe Coupee, St. Helena, Livingston, Iberville, Ascension and St. James.
For information, visit CAUW.org or call (225) 383-2643.