BR bus system drawing notice

“In a contracted management arrangement, you can set clear performance goals and spell out desired outcomes in a certain timeline. We could know by a certain time that there’s going to be an implementation plan.” ADAM KNapp,   Baton Rouge Area Chamber president

Public transportation advocates and critics are watching the CATS board closely as it considers a possible shake up of the bus agency’s management staff.

The Capital Area Transit System board of directors is meeting weekly to discuss a consultant’s recommendation to replace CATS’ current managers with contracted employees from a transit management firm. The CATS board is also still conducting an annual evaluation of Brian Marshall, its chief executive officer since 2009.

The CATS board took no action at its first meeting to discuss the consulting firm’s report and some members questioned the merits of the report’s findings.

Adam Knapp, Baton Rouge Area Chamber president, said BRAC has been disappointed that CATS management hasn’t offered a clear implementation plan that shows the public how it will deliver the service goals it promised in a 2012 tax election.

“At the core of all these discussions about contract or outsourced management, that’s the measurement stick we would use,” Knapp said.

He said BRAC, which was active in promoting the CATS tax early last year, has not taken a position on CATS management changes. However, he said, contracted management offers some benefits.

“In a contracted management arrangement, you can set clear performance goals and spell out desired outcomes in a certain timeline,” Knapp said. “We could know by a certain time that there’s going to be an implementation plan.”

He also said going with a firm gives CATS the advantage of setting goals for a whole team, rather than just an individual.

R.J. Goebel, planning director and interim executive director for the Capital Region Planning Commission, cautioned that contracted management can sometimes lead to political micromanagement. He noted CATS could opt to contract out certain functions of management rather than all of management.

Goebel said whatever the CATS board does, he hopes the decision is thoroughly vetted.

“The board shouldn’t say let’s study this and in two weeks make a decision,” he said. “They have a lot of information that pours in. I think there are probably some opportunities that should be explored.”

Woody Jenkins, who is president of the parish Republican Party and who led a group that opposed the CATS tax last year, said the agency ideally should be fully privatized, but “short of that, contracted management is a possibility.”

Jenkins said CATS management has outlined only goals, but no plan.

“Obviously the management there is not capable of achieving its goals and they don’t have a plan,” he said.

Jenkins said he hopes the board will seek a request for proposals from firms interested in managing the bus system and determine what their options and costs would be.

Mayor-President Kip Holden, who supported the tax, declined comment via his aide Scott Dyer.

But some Metro Council members said they are watching the board’s decision closely.

Councilwoman C. Denise Marcelle said she opposes contracted management because it is going to cost more than direct hires.

“If you’re going to spend much more money on administration, you’re certainly going to take it away from operations, and I’d prefer to see money spent on the streets in terms of routes,” Marcelle said.

Marcelle said she also believes in the CATS administration and wants the current managers to have a chance to show what they can do now that they’re properly financed.

“I believe they have shown they can do a lot with a little,” she said.

Councilman John Delgado said no decision can be made until it’s clear how much more a management firm would charge.

But he said loyalty toward the staff should come second to ensuring that the agency is equipped to best deliver on its goals.

“Their considerations need to be loyalty to the city as a whole and to taxpayers first and foremost and loyalty to the people that use the system,” Delgado said.

At a meeting last week, some members of the CATS board expressed frustration at outside agencies and individuals they said were trying to influence their votes.

Board member Isaiah Marshall, no relation to Brian Marshall, said he was “amazed” by all the people who were coming forward to weigh in on the new system.

“The ones putting the most pressure are most likely the ones who have never rode this system and in most instances will never ride this system, but want to have the most influence in what this system will look like,” Isaiah Marshall said.

“I have a problem with that. We need to think about the people who ride this system and will ride this system in the future.”

Board member Jared Loftus responded that more people care now because people are paying into the system via the property tax for the first time.

Knapp said it’s not unfair of the public to expect more from CATS now that the tax has passed.

“The pressure being heightened has a lot to do with the big responsibility that’s on their shoulders,” Knapp said. “It’s an important question of public accountability. But all of our goals are aligned. We want them to succeed. We want a great transit system.”


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Comments (10)


1) Comment by phil - 07/02/2013

Looks to me like the person who is being written off is Marshall, and not by the voters. Who chose Marshall to take this position in the first place and wasn't Mr. Marshall chosen in 2009 to run the bus system because of his past experience in Chicago? Now it seems as if the story has all of a sudden changed within CATS itself. I admit I was not for the large tax increase for CATS, but regardless of the tax this just all seems very unusual to me.

2) Comment by DMJ - 07/02/2013

Chucky, I think Marshall is referring to those who are against the public funding of transit in principle, those who are routing for this to fail, those who would never take the bus because they feel it's beneath them, those who would never take the bus because doing so would prove themselves wrong. These people most definitely exist. I'd say his skepticism about the "input" from these folks is at least warranted. Still, you're right that they can't afford to write anyone off.

3) Comment by Chucky - 07/02/2013

From Isaiah Marshall's statement alone about people who do not ride the bus ( but pay for it) should not voice an opinion or if they do it's not worth much, Marshall should be let go and retired. Many people who do not use the bus voted for this tax in the hope of improving the city and helping the poor and disabled. To say now that you should not have an input shows just how he (Marshall ) views the voting public. It is all about ridership and what would make me take the bus. Just who is he saying will never be a bus rider if good transportation construction is developed ? Who is he leaving out ? Are we not all potential riders ?

4) Comment by nimby? - 07/02/2013

for CATS to stand a chance it needs to be run by knowledgeable professionals . too many local endeavors have suffered at the hands of area know-it-alls ....

5) Comment by RobertBigelow - 07/02/2013

The bus riders and the taxpayers want to see results and both are rightfully entitled to.

6) Comment by phil - 07/02/2013

First step I think to FOLLOW THE MONEY is to demand that any privatization of CATS is transparent and falls under the LA public record request laws so exactly how tax money is being used cannot be hidden from the public.

7) Comment by phil - 07/02/2013

This is interesting and I think first there has to be a definition of what "privatization" really is. Seems like there are two major types of privatization possibly being discussed here. One is privatization entirely by a private company that uses private funds. The other is a private company funded with tax dollars. There is a gigantic difference. Now I will state that perhaps this was a long-term plan from the very beginning to get a lot of tax dollars and then privatize the bus system using the method of using tax funds to hire a private group for administration and then down the line at some point get the entire bus system privatized using tax funds. We will have to see what happens in the future and I suggest FOLLOW THE MONEY because someone might get their greedy fingers on your tax dollars if you are not careful.

8) Comment by DMJ - 07/02/2013

Not sure farming the administration out completely is the answer, but perhaps hiring a couple of folks who have more experience in running good transit systems is in order. The board did a good job getting the tax passed, but maybe it's time to pass the baton.

9) Comment by tradewinns - 07/02/2013

the tax came in with a vote, AND CAN GO OUT WITH A VOTE. because it was voted in doesn't make it permanent. think!

10) Comment by muddy - 07/02/2013

mr. I Marshall you are correct. it is the people who have never used the system and probably never will but had their property taxes raised to pay for the system. if we have to pay for it then you work for us. and why do none of your busses have license plates. did yall pay the taxes on them to the state and have plates issued.