Bus GPS system up and running

Advocate staff photo by ARTHUR D. LAUCK Capital Area Transit System CEO Brian Marshall speaks Tuesday about the new GPS tracking system riders can use to determine the arrival time for buses on a route as Tim Quinn, left, of RouteMatch Software, looks on. Show caption
Advocate staff photo by ARTHUR D. LAUCK Capital Area Transit System CEO Brian Marshall speaks Tuesday about the new GPS tracking system riders can use to determine the arrival time for buses on a route as Tim Quinn, left, of RouteMatch Software, looks on.

Bus system officials on Tuesday rolled out a series of technology upgrades aimed at improving overall bus service for the public, including GPS tracking devices on buses.

Riders with smartphones can download the app RouteShout for free or visit http://www.BRCats.com to see a live map of bus traveling routes, along with estimated arrival times updated in real time.

“Instead of waiting outside and trying to deal with the schedule, and riders just wondering, ‘Did I miss that bus?’ (when) the bus is 15 minutes behind schedule, they can stay at work that extra five minutes and then come out when they see the bus is there,” said Brian Marshall, chief executive officer of the Capital Area Transit System. “That makes a major difference.”

Marshall said the GPS’ accuracy is within 15 seconds.

Riders who don’t have a smartphone, which is an iPhone, Android or other phone that accesses the Internet, can receive text message alerts on regular cellphones about their bus route by going to the CATS website and subscribing to specific routes, said Kiran Vemuri, CATS planning manager.

Riders who subscribe to a route will be notified via text of any delays or changes made to the route, he said.

CATS partnered with RouteMatch Software, an Atlanta company, for the technology upgrades on the buses.

The upgrades also include LED panels that display approaching intersections and destinations; automated speakers that announce approaching destinations; and digital passenger counters.

Marshall said CATS is now the largest transit system in the nation with both audio and video technology in its buses. He said transit systems in cities like New Orleans are now following CATS’ lead in technology.

The CATS terminal on Florida Boulevard is now outfitted with digital signs that tell waiting passengers how many minutes they have left to wait for the next bus. The terminal also is outfitted with two LCD monitors that mimic departure and arrival time display screens in airports, with a complete list of route information.

The RouteMatch Software contract is for $1.4 million and is covered by federal economic stimulus dollars. CATS will pay $15,000 a year in operational costs to run the system.

Marshall said Tuesday that CATS has cut wait times at peak hours by half for 13 routes, because CATS has received 10 new vehicles and has built up the maintenance schedule to keep the existing fleet running.

On average, the wait times during peak hours are about 30 to 40 minutes now, down from 75 minutes, Marshall said.

CATS promised last year it would deliver 15-minute wait times by 2014, when voters approved a 10.6-mill property tax to expand and improve the bus service. The GPS service was also a key promise in CATS tax platform.


Please log in to comment on this story

Comments (27)


1) Comment by Stephen - 31/01/2013

i enjoy riding the bus. Please change or improve the app. It is not good. Please do this the right way. Thank you.

2) Comment by mcBR - 30/01/2013

By the way, I just downloaded "RouteShout" for Android. It has an average rating of 2 stars out of 5. I looked at the information for CATS, and it does not appear to be a very robust app. TigerTrails (the LSU bus system) actually has a very nice app. I'm wondering who did research on this company when they decided on who to do the GPS with...

3) Comment by mcBR - 30/01/2013

I agree with MBW completely. One of the biggest reasons most people don't take the bus is because they have no idea when it's going to show up. Even if buses are coming every 30 minutes, if I can plan when to leave for the bus stop, I'll be more likely to use it. I've seen a study that shows that reliability/information (not frequency) is the most important factor determining ridership.

4) Comment by MBW - 30/01/2013

Here's a hint: In every major city with a transit system, they've figured out that you have to appeal to a wide sector of society to boost ridership. Riding the bus can't just be for the poor. And the way you get people to CHOOSE to ride the bus is to make it convenient. GPS tracking is a big step fwd. Now, about those terrible routes and looong wait times between buses.

5) Comment by MBW - 30/01/2013

The addition of GPS tracking is a positive step forward. The key to boosting ridership is to make the bus system user friendly so that more than just poor people will want to ride it.

6) Comment by phil - 30/01/2013

I think maybe some of those handheld action games for riders would have been more beneficial to keep them from getting bored while waiting for and riding the bus. I think they can be purchased at local toy stores.

7) Comment by nimby? - 30/01/2013

the performance of certain apps will vary , depending on the make and model of phone .

8) Comment by WhoCares - 30/01/2013

Those are two impressive guts on the Ascension Parish employees hard at work watching water drain. Gotta love their safety violations. That pic is hilarious.

9) Comment by DMJ - 30/01/2013

Who says it doesn't work? I just checked out the website and got the app. Works just fine. Don't knock it before you try it.

10) Comment by mh1949 - 30/01/2013

Am I reading the comments. BR has invested in something that doesn't work ? You mean there was no magical change as soon as this non-working system went online ? Come on people we have to give these people something for nothing. Gosh DMJ what do we do now ? Maybe we can get a tax passed to buy them their own cars. That could happen if we put it to a vote only in certain areas and neighborhoods.

11) Comment by Ivy - 30/01/2013

I really like Mr. Marshall's scenario: "..they can stay at work and work that extra 5 minutes..." Mr. Marshall, most employers do not want their employees riding the clock, which is what it's called when people stay on after their shift is done. And it doesn't matter how important your job is (ask some nurses), when your shift is done, you clock out and get your butt off the premises. It was neat, though, that your tried to calm the ire of the anti-GPS crew in whose heads visions of couch-sitting, i-phone owning ne'er do wells are reaping the benefits of this added service. Get me a route to my "hood" as one poster notes, and I'll give your service a try.

12) Comment by gta - 30/01/2013

DMJ - You need to stop and download the app before you go any further. Some of us have done that and have seen that it doesn't work. You obviously didn't do your homework before posting.

13) Comment by DMJ - 30/01/2013

It's controversial because it will make the system better, thus disproving all the naysayers who have taken up the very bad habit of routing for things to fail.

14) Comment by ex-louisianian - 30/01/2013

CATS still has a way to go with reducing wait times. Wait times shouldn't be anything more than 20 min between 6am and 6pm. Moreover, what is controversial about a public transportation system making use of a tracking system for its fleet? Oh, yes, it isn't controversial, except among idiots.

15) Comment by Duckyluve - 30/01/2013

CATS and their gps are a total joke. Do us all a favor and stop the bleeding by closing down CATS.

16) Comment by phil - 30/01/2013

DMJ - are you JUST whining about others and not adding anything?

17) Comment by DMJ - 30/01/2013

STILL whining about losing the tax election? Get over it, already.

18) Comment by gta - 30/01/2013

Wow - I just read the reviews on this app from the Android store. As usual, it appears that we bought something that has a track record of not working. Other users around the country state it doesn't deliver as promised. I just tried it myself and it doesn't calculate my GPS location as you would think it should. No live tracking of buses and all stops I manually find are saying that there is no bus scheduled for that stop. I also can't exit the app without a forced exit as the regular exit method (back button) doesn't work. Just another broken segment in a broken system run by broken management.

19) Comment by tradewinns - 30/01/2013

i want the bus administrators to keep track of how many riders use this GPS system so we can get a cost/benefit analysis. by the way does the CATS administration do any cost analysis?

20) Comment by jdk944 - 30/01/2013

I thought the tax increase that was "rigged" by stacking the deck on the area that people could vote on this CATS tax was to help the poor?? Yea right!! Just amazing at their irresponsibility and then they try to promote this as some major accomplishment!! It is, in RIPPING PEOPLE OFF!!!!

21) Comment by arin - 30/01/2013

The CATS tax platform? Spend every last dollar then ask for more because it will help the poor.

22) Comment by Cousin Dave - 30/01/2013

This GPS trash is more fluff for a bus system that has yet to add any routes that would benefit those of us who live outside the hood. On a brighter note, they have added video and audio technology so they can monitor and record the attacks that we would suffer if we ever dared to board one of their buses. Somebody needs to be indicted for the way hy are spending this new tax money (like a drunken sailor).

23) Comment by phil - 29/01/2013

From the article - "The RouteMatch Software contract is for $1.4 million and is covered by federal economic stimulus dollars. CATS will pay $15,000 a year in operational costs to run the system." How stimulated are you feeling right now?? I think the only people really getting stimulated with these federal dollars are the folks who sell this GPS system. Of course, that federal stimulus money is like free money from heaven, right? Isn't the federal government now about $16 TRILLION in debt, and now also wants to increase the debt ceiling? Can anyone put 2 and 2 together on some of this? It ain't free folks. Someone pays. Also I believe I heard in the news that the yearly costs would also be paid with federal funds. Guess what - that ain't really free either. Guess who pays federal taxes that pays for those "free" federal funds. Ok so I can now get on the Internet and see the location of a bus and then walk to the bus stop and possibly miss the bus anyway? Then who will furnish all of the supposed to be new bus riders with smart phones and cell phones? More of that free money from heaven? Someone needs to wake up and smell the roses. Are these just more new adult toys to make us feel good about the bus system? Sorry it isn't working for me.

24) Comment by Hello Baton Rouge - 29/01/2013

Baton Rouge Logic: We need the homeowners of East Baton Rouge Parish to foot the bill to keep CATS alive. The poor bus riders who rely on the bus to get back and forth to work every day cannot afford to pay an extra dollar or two for their fares. They are too poor. ////// ATTENTION CATS RIDERS: Now you can track the buses in real time using your $499.00 smart phone's $100.00 per month data plan. Thank a taxpayer for helping you out so you can use your money for essentials such as iPhones and iPads./////

25) Comment by Chucky - 29/01/2013

Yeaaaa, but what is Marshall still doing on the job ? i thought the experts said he and others should go,

26) Comment by 8point6 - 29/01/2013

yeah. I can't wait to get to the bus stop tomorrow!

27) Comment by 8point6 - 29/01/2013

Whooptee-freakin-doooo