Producers add Thursday matinees on Broadway

Associated Press photo --  Laura Osnes as Cinderella, right, dancing with Santino Fontana as the Prince, during a performance of 'Rodgers + Hammerstein's Cinderella on Broadway.' Three musicals have added Thursday matinees to their eight-show weeks in an attempt to offer more options to audience-goers and stand out from the rest of the pack. The shows making the move are 'Rodgers & Hammerstein's Cinderella,' 'Mamma Mia!' and 'The Phantom of the Opera.' Show caption
Associated Press photo -- Laura Osnes as Cinderella, right, dancing with Santino Fontana as the Prince, during a performance of 'Rodgers + Hammerstein's Cinderella on Broadway.' Three musicals have added Thursday matinees to their eight-show weeks in an attempt to offer more options to audience-goers and stand out from the rest of the pack. The shows making the move are 'Rodgers & Hammerstein's Cinderella,' 'Mamma Mia!' and 'The Phantom of the Opera.'

NEW YORK (AP) — Catching a Wednesday matinee on Broadway is so last year. The hot thing now is Thursday afternoon shows.

Three shows making the move are “Rodgers & Hammerstein’s Cinderella,” “Mamma Mia!” and “The Phantom of the Opera.” “Matilda the Musical” may experiment with the idea later this summer.

The step is the latest to scramble the traditional eight-show Broadway week that has seen the addition of shows on normally-dark Monday, earlier curtains on Tuesday night, the scrapping of two shows on Sunday and even nine-performance weeks during holidays.

The West End in London has long had Thursday matinees.