Super Bowl ads feature celebrities, animals

Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores.

While the San Francisco 49ers and the Baltimore Ravens battled on the field during Super Bowl XLVII, marketers from Best Buy to M&M to Toyota competed against each other on advertising’s biggest stage. They did so by pulling out the most persuasive tools of their trade.

The stakes are high, with 30-second spots going for as much as $4 million this year. And more than 111 million viewers were expected to tune in.

Here are some ad highlights:

“Will this one read “50 shades of Grey to me in a sexy voice,” Poehler asks about an e-book reader. When the staffer says no she asks, “Will you?”

Another showed a dad playing princess with his daughter to get Doritos. His buddies catch him, but instead of making fun of him they join in the fun.

“Is that my wedding dress?” says his wife when she sees them playing.