Consumers, businesses lift economy

Associated Press photo by JULIE JACOBSON - Shoppers rummage through sweaters Friday at a J.C. Penney store in Las Vegas. U.S. consumer confidence rose this month to its highest level in almost five years, helped by a better outlook for hiring over the next six months.
Associated Press photo by JULIE JACOBSON - Shoppers rummage through sweaters Friday at a J.C. Penney store in Las Vegas. U.S. consumer confidence rose this month to its highest level in almost five years, helped by a better outlook for hiring over the next six months.

American consumers are growing more confident about the job market, companies are ordering more equipment and home prices are rising in most major cities.

The latest batch of government data suggests the economy is improving just as the holiday shopping season begins. The only threat is a package of huge spending cuts and tax increases, known as the “fiscal cliff,” that will kick in unless Congress strikes a budget deal by year’s end.

Rising home values, more hiring and lower gasoline prices lifted consumer confidence in November to the highest level in nearly five years. And steady consumer spending appears to have encouraged businesses to invest more in October after pulling back over the summer.

Those trends could boost economic growth slightly in the final three months of the year. But the real payoff could come early next year, if the fiscal cliff is avoided. Businesses that have postponed expansion plans could move forward with projects. That could lead to more hiring.

“Right now, households don’t seem to be letting the fiscal threat control their urge to spend,” said Joel Naroff, president of Naroff Economic Advisors. “The first weekend of holiday sales was great, vehicle sales are holding up and housing is strong.”

Reports Tuesday showed:

One reason Americans are more optimistic is because they see the job market improving, the Conference Board survey showed. Employers added 171,000 jobs in October and more jobs were created in August and September than first thought.

The percentage of Americans who say jobs are “plentiful” rose to 11.2 percent from 10.4 percent in the previous month, according to the survey. That’s the highest level in four years. Some economists say that’s a good sign for hiring.

Falling gas prices, which leave consumers more money to spend, are providing another boost. Gas prices have dropped from an average of about $4 a gallon in September to $3.42 Tuesday, according to AAA.

There are already signs that consumer optimism is leading to more spending. A record number of Americans visited stores and shopping websites over the four-day Thanksgiving weekend, according to a survey by the National Retail Federation.

Shoppers spent an average of $423 from Thursday through Sunday, up from $398 last year.

And online sales jumped 30.3 percent on Cyber Monday, making it the biggest online shopping day ever, according a report from IBM Benchmark, which tracks online sales.

The Conference Board surveyed about 2,500 households in the first two weeks of the month. Those surveyed were asked how they felt about the economy and job market now, as well as where they see both going in six months. They were also asked if they planned to make a major purchase or take a vacation in the next six months.

More Americans said they plan to buy a home, an appliance or take a vacation, the survey found. About 6.9 percent said they planned to buy a home in the next six months, the highest on record. The percentage expecting to buy a car fell.