Our Views: Global brand of tourism Our Views: Global brand of tourism Advocate story March 01, 2014 Comments In Louisiana, we have the great asset of New Orleans for national and international name recognition, but there also is a treasury of other great places to visit in our state. It’s important to keep pushing the entire state as a place to enjoy life. It’s also very good for business, in New Orleans and across the state. That’s why we’re pleased at the national recognition received for the state’s promotional efforts by the trade group for international tourism, Destination Marketing Association International. Louisiana is only the second state to win the DMAI award, and the accreditation process is a seal of approval for the tourism promotion efforts in every market in the state. Let’s keep it going, bringing more people to Louisiana for the time of their lives.