I’ve been practicing my hopefully convincing delivery for my new gig as an anti-aging beauty saleswoman.
I’m no longer in my 20s (or my 30s) and tiny wrinkles, frown lines and dark spots have begun to appear on my face.
I’ve never really made much money selling anything in the past, though I tried to sell 10- bean soup during my Junior Achievement Club days in high school. We packaged and assembled beans as part of our entrepreneurial training.
At the time, however, my sales pitch didn’t go across very well in the door-to-door arena. “Would you like to buy some beans?” I asked my neighbor. She scrunched her nose and asked me to come back another time.
In hindsight, I guess I should have cooked the beans and set up a taste-testing booth. I bet that would have caught her attention.
Fortunately, my parents bought most of my beans to help me meet my quota.
This time, some 26 years later, I’m selling skin care products from home and not door-to-door.
I backed out of it initially, terrified with the idea of being rejected. What’s ironic is that my father has worked in sales for some 30 years. My friend who recruited me started selling beauty products 25 years ago. “This is a recession proof business,” she told me.
Indeed, the total market for anti-aging beauty products and services was valued at $249 billion in 2012, according to The Global Market, which studies market trends.
I rethought it and figured, hey, I’ve got nothing to lose except the time put in to make a sale.
So, I’ve been watching beauty commercials on television and adopting those sassy, confident one-liners. You know the ones, where the actress tosses her head in a “you can’t touch this” and “don’t let your age define you, defy your age,” kind of way.
Of course, then the model points to some revolutionary product that promises to firm, tighten, redefine and give you that youthful boost you’ve been waiting for.
My first beauty party competed with the Saints vs. Tampa Bay Buccaneers game. My husband and his brother settled on watching the game in a back room, while I gave my co-presentation before a small audience of women who were relatives and friends.
“Who wants to cover up the problem when we can fix it with anti-aging products,” I cajoled them in my best sales voice.
They bought my pitch and the products. I wondered if they were really itching to try the products or if they were just being nice.
Turns out, it’s not nearly as hard or as scary as I thought it might be to make a sale. You just have to be yourself, tell people the truth and find a few things in common with your audience. That can make throwing a beauty party a fun, inviting and relaxing venue for friends to bond and share things with one another.
Chante Dionne Warren is a freelance writer. She can be reached at firstname.lastname@example.org