Our Views: Super Bowl boosts region Our Views: Super Bowl boosts region Advocate story Feb. 12, 2014 Comments The news that Baton Rouge is expecting heavier traffic through the area as a result of the upcoming Super Bowl in New Orleans is a reminder of the event’s impact not only on the Crescent City, but the larger region. Because New Orleans airport facilities will be challenged to handle all the traffic expected for the Super Bowl on Feb. 3, Metro Airport could get as many as 250 additional planes on Super Bowl weekend, airport officials said. Paul Arrigo, president and chief executive officer of Visit Baton Rouge, said he expects Baton Rouge could see increased hotel occupancy as a result of the Super Bowl. “We are anticipating a crowd that would be like a very good LSU game,” Arrigo said. The Super Bowl’s presence at the Mercedes-Benz Superdome in New Orleans is a good thing for Louisiana — a great way to promote the state to a national audience, and a magnet for tourists who could increase business throughout the region. That reality underscores the need for government, business and civic leaders throughout south Louisiana to work together in promoting the Superdome as a frequent venue for the Super Bowl and other nationally celebrated sporting events.